Local SEO is Constantly Changing
We Work to Improve & Keep Your Business RankingsGoogle makes over 400 changes to its SEO algorithms every year. It would be challenging and time-consuming for the average business owner to research and react to these changes. While the process below outlines the basic tasks we perform in each phase to improve your business local organic rankings. Remember that your white label package also includes our team adapting to Google's changing algorithms and doing additional work to your client's website each month.
Onsite Service
Perform an initial SEO Audit for your website
Collect login information for your website access and other resources
Setup baseline reports for Keyword ranking
Setup/confirm your Google Analytics, Search Console, and Tag Manager
Install local optimization software on your website.
Determine focus keywords
Google Business Profile (GBP)
Report setup and initial audit of GBP
Run baseline report.
Citation Building
Initial audit
Submit your website and business information to the top 3-4 data aggregators
Check top 5 citations and recommend edits
Collect information for your citations and business listings
Run baseline report and schedule regular reporting
Confirm the name, address, and phone number (NAP) for citation building
Onsite Service
Optimize home page and first set of pages
Determine focus keywords
Begin implementing outbound links to high-quality, high-authority (yet non-competitive) web pages
*Number of pages optimized based on package purchased (10, 20, or 40)
GBP
Set up and optimize your Google Business Profile (GBP) account
Research and set the GBP Category strategy
Determine the top 5 focus keywords for Google Maps
Citation Building
Research and set up new business listings
Onsite Service
Add and verify your social media links
Create a “schema” file for local information and install
Implement the “Same As” schema for your social media pages
Create schema file for reviews
Create schema file for FAQs
Submit your sitemaps (create a sitemap if needed)
Create a strategy for internal links to focus page authority on pages with important keywords
Implement internal links to support the strategy
GBP
GBP Check-UP
Citation Building
Research and set up new business listings
Onsite Service
Fully optimize the next set of pages
Keyword research for the next set of pages
Update keyword ranking reporting systems, review progress to date, and adjust overall strategy as needed
Review PageSpeed and make suggestions or improvements if possible
*Number of pages optimized based on package purchased (10, 20, or 40)
GBP
GBP Check-UP
Citation Building
Research and set up new business listings
Look for erroneous citations and flag them for repair or removal
Onsite Service
Perform a complete audit of your website for technical SEO issues and errors
Check for erroneous disallows
Review your Google Search Console for SEO issues
Begin to reduce SEO errors, starting with the most critical
GBP
GBP Check-UP
Citation Building
Research and set up new business listings
Onsite Service
Review your website and other external web pages for duplicate content
Remove or re-write your duplicate content as needed
Competitor analysis and adjustments
Set up Bing Webmaster Tools and submit the sitemap
GBP
GBP Check-UP
Citation Building
Research and set up new business listings
A GBP Check includes an evaluation of the insights data, a competitive comparison, and one or two edits to signal to Google that your GBP account was recently active.
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Onsite Service
Optimize a set of any un-optimized pages OR reoptimize a previous set up pages
*Number of pages optimized based on package purchased (10, 20, or 40)
GBP
GBP Check-UP
Citation Building
Research and set up new business listings
Onsite Service
Optimize remaining un-optimized set of pages, if any, OR 6 Backlinks
*Number of pages based on package purchased (10, 20, or 40)
GBP
GBP Check-UP
Citation Building
Research and set up new business listings
Onsite Service
Competitor analysis and strategy adjustments as needed
GBP
GBP Check-UP
Citation Building
Research and set up new business listings